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Privacy

Privacy policy

What the SMV Labs chat does with your messages, answers and photos, who handles them and for how long.

Updated October 30, 2026

This policy covers the SMV Labs chat: the conversation you have with SMV Labs over iMessage or text message, or with @smvlabsbot on Telegram, and this website. The SMV Labs iPhone app has its own separate privacy policy.

The short version

  • We use what you send in the chat (your messages, your answers and the photos you choose to send) to work out your score and coach you.
  • You are talking to an AI, not a human.
  • Your photos go to a third-party AI service to estimate your score. We delete them from our servers right after scoring and never send them to advertisers. Your messaging app keeps its own copy in the chat.
  • We keep your answers, your results and your recent messages on our server so the chat can pick up where you left off. Text reset at any time to delete them.
  • No ads, no ad tracking, no data brokers. We do not sell your data.
  • Text stop at any time and we stop texting you.

Who we are

The SMV Labs chat and this website are run by Grow Labs LLC ("we", "us"), 8 The Green, Suite A, Dover, DE 19901, USA. Grow Labs LLC is the controller of the personal data described here. Questions about this policy or your data: support@gotall.app, with "SMV Labs" in the subject.

What we use and why

Your phone number or Telegram account. On iMessage or text message we see the phone number you text from. On Telegram we see your Telegram user ID. We use it to reply to you and to keep your conversation together. We never ask for your name or email.

Your messages and answers. The chat asks about things like your goal, age, height, weight, training, work, income range, car, living situation, style, haircut, skincare, dating-app use, how easy talking to people is, how often you go out, whether people laugh at your jokes and the score you are aiming for. Your messages are sent to a third-party AI service so it can understand your answers and write the replies. Your answers are also sent to our scoring server to calculate your score and plan.

Photos (optional). You can send a selfie and an upper-body photo. Before any photo is scanned, the chat tells you how it is handled and waits for you to say yes. Our scoring server sends your photos to Google's Gemini and xAI's Grok through OpenRouter for a rating and simple photo checks: how many people are in it, an estimated age (to turn away minors) and whether it is usable. We do not store your photos on our servers: they are processed in memory and deleted as soon as the result comes back, and we never use them for advertising, share them with anyone other than the providers named here, or use them to train AI. The photos stay in your chat history with Apple (iMessage), your carrier, Sendblue or Telegram, which keep them under their own policies; delete them in your messaging app if you want them gone there. You can skip the photos and get a rougher score from your answers only.

Your results. Your score, breakdown and plan are sent to you in the chat and kept on our server so you can ask about them and rescan later.

Reminders. If you ask for one, the chat sends you a reminder a week later to rescan. You can turn it off by saying so in the chat.

Product links. Most product links in the chat go through our own link first, which counts the click, and then open the store. Amazon links open Amazon directly, so we do not count those clicks. Some links are affiliate links (see our affiliate disclosure): they carry our affiliate ID, so the store or its affiliate service (for example Amazon Associates, Bookshop.org or Rewardful) can credit us for a purchase, and it may use cookies to do that. We do not give them your phone number, name or messages. The store's own privacy policy applies once you are on its site.

Usage analytics. We record events such as starting the chat, answering a question, finishing a scan or opening a product link, with where you came from (for example the link you tapped) and the time. Events carry a random-looking ID derived from your chat, not your phone number, name or messages. We use PostHog for this and keep a copy on our server.

Server logs. Our server writes short technical log lines, such as error codes and response times. They do not contain your messages or photos and are kept for up to 7 days.

Contact card. On iMessage we send you our contact card (the name SMV Labs and our logo), so the chat does not show up as an unknown number.

This website does not use cookies or analytics of its own. Our hosting provider keeps standard technical logs.

AI

You are talking to an AI, not a human: the replies in the chat are written by AI. Your messages go to Google's Gemini through OpenRouter, and photos go to Google's Gemini and xAI's Grok through OpenRouter, always with zero-data-retention routing: the providers may not keep your content or use it for training. OpenRouter may screen requests for illegal content and keep flagged material where the law requires. Your score is an automated estimate, not a medical or psychological assessment. No person at SMV Labs looks at your photos.

Face data and biometrics

We do not create, keep or use face templates, face geometry, faceprints or any other biometric identifier or biometric information, and we do not use your photos to identify you or anyone else. The AI returns only a rating and the photo checks above. We ask for your written consent (your "yes" in the chat) before any photo is analyzed. Retention and destruction: photos are deleted from our systems as soon as the result comes back, and we never keep photos, face geometry or anything else that could identify your face. We keep only the resulting scores (numbers) as part of your results. If a scan is left unfinished, our pointer to the photo in your chat is dropped within 24 hours. We never sell, lease, trade or otherwise profit from photos or face data.

Consumer health data

Some answers, such as your height, weight and training, and your physique rating, may count as consumer health data under laws such as Washington's My Health My Data Act and Nevada's similar law. We collect them only to calculate your score and plan, with your consent, from you directly. We use them only for that, share them only with the providers above that process them for us, never sell them and never use them for advertising. They are deleted when you text reset. You can ask to see or delete them at any time by emailing support@gotall.app, and you can withdraw your consent by not answering, texting reset, or texting stop.

Summary by category

  • Identifiers (phone number or Telegram user ID, a random-looking analytics ID): from you, to run the chat and analytics. Kept until you text reset or ask us to delete it (the analytics ID stays with the analytics events).
  • Your answers and messages (including income range, height, weight and dating-app use): from you, to calculate your score and coach you. Kept until reset.
  • Photos: from you, to rate them. Not stored by us.
  • Inferences (your scores and plan): created by us, to show you your results. Kept until reset.
  • Usage data (events, where you came from, product clicks): from your use of the chat, to improve it. Kept for product analytics.

We do not sell or "share" (for cross-context behavioral advertising) any of these, and we have not done so in the past 12 months. We do not use sensitive personal information to infer characteristics about you beyond calculating your score.

Who handles your data

We share data only with the providers that run the chat, and only for the purposes above:

  • Sendblue: delivers iMessages and text messages between you and us.
  • Telegram: delivers the chat if you use Telegram.
  • OpenRouter, Google and xAI: the AI that reads your messages, writes the replies and rates your photos.
  • Cloudflare: hosts our server, this website and the conversion of your photos into a format the AI can read.
  • PostHog: usage analytics.

Sendblue and Telegram carry your messages and photos as part of the chat and keep them under their own policies. Messaging rates from your carrier may apply. We do not sell your personal information and do not share it for cross-context behavioral advertising. We may disclose information if the law requires it.

How long we keep it

  • Photos: not stored by us. Deleted as soon as your score comes back.
  • Answers, results and your last 24 messages: on our server until you text reset or ask us to delete them.
  • Analytics events: kept to improve the chat, without your name, phone number or messages.
  • Server logs: up to 7 days.

Your choices

  • Text reset to delete your answers, results and messages from our server and start over.
  • Text stop to stop all texts from us. On Telegram you can block the bot.
  • Skip the photos and get a score from your answers only.
  • Email support@gotall.app to see, correct or delete what we hold about you.

Do Not Track, Global Privacy Control and third-party tracking

This website has no ads, no advertising cookies and no third-party trackers, and we do not allow third parties to collect information about your activity across sites through it. If you follow an affiliate link, the store or its affiliate service may set its own cookies on its own site to credit us (see Product links above). Because we don't sell or share personal information or track you across sites, there is nothing for Do Not Track or Global Privacy Control signals to switch off, but we treat a GPC signal as a valid opt-out of any sale or sharing anyway.

Your rights

If you are in the EEA, the UK or Switzerland, you have the right to access, rectify and erase your personal data, to restrict or object to its processing, to data portability and to withdraw your consent at any time. You also have the right to complain to your local data protection authority. Elsewhere, for example under California's privacy law, you can use the rights your local law gives you. To make a request, email support@gotall.app. Tell us the phone number or Telegram account you used so we can find your chat. We will answer within the time your law requires and will not treat you differently for using your rights.

Legal bases (EEA, UK and Switzerland)

  • Photos: your explicit consent, which the chat asks for before any scan. You can withdraw it by not sending photos and by texting reset.
  • Messages, answers and results: to provide the score and coaching you ask for under our terms.
  • Analytics and server logs: our legitimate interests in understanding how the chat is used, fixing problems and keeping it secure. You can object at any time by emailing us.

International transfers

Your data is processed in the United States, and possibly in other countries where our providers operate. When personal data from the EEA, the UK or Switzerland is transferred, we rely on standard contractual clauses or equivalent safeguards in our providers' data processing terms.

Adults only

SMV Labs is for people 18 and older. SMV Labs is not suitable for minors. If you tell the chat you are under 18, it stops and deletes your answers and messages, and our scoring server rejects photos that appear to show a minor. We do not knowingly collect information from anyone under 18; if we learn we have, we delete it. A parent who believes their child used SMV Labs can email support@gotall.app and we will delete the chat.

Security

Everything travels over encrypted connections between you, the messaging service, our server and the AI. No method of transfer or storage is perfectly secure, but we keep what we handle to the minimum described here.

Changes

If we change this policy, we will update the date at the top of this page. If a change materially affects how we handle your data, we will tell you in the chat.